A GREAT MAGAZINE THROUGH SEVEN STEPS

A magazine is a periodic publication printed on matte and gloss-coated paper. Magazines are published regularly and include a wide range of content. They are usually funded by advertising, a purchase price or prepaid subscriptions.

A magazine can provide more detailed but less current information than a newspaper, at the most basic level. Magazines can focus on current issues or trends and provide background information about news events.

KNOW YOUR READERS INSIDE AND OUT

You create an emotional connection with your readers by crafting engaging content that meets their needs. This makes them feel “belong” and part of a special club that allows them to immerse themselves into their passion. This type of magazine-reader relationship should be the goal for every editor.

GIVE YOUR MAGAZINE A PERSONALITY

Magazines that are the best do more than providing great content. They also communicate with their readers in a friendly and conversational manner. An editor who is a good fit for the magazine should add his or her personal touch. Each story and feature in your magazine must convey that you are familiar with your readers. Personalize it.

CONTENT TRUMPS DESIGN EVERY TIME

The design team is often blamed when a magazine loses readers or circulation. A magazine’s slump is due to its editorial quality in almost all cases. While good design is essential in creating a complete magazine package, the editorial content draws and keeps readers. Poorly designed publications can be saved by good editorial, but design alone cannot compensate for poor or inadequate content.

AUTHORITY

Your publication is a trusted source of information for readers looking for advice, insight and inspiration. They won’t be disappointed. It’s not good to pick up a magazine and find out that you don’t know anything or are more knowledgeable about the subject than the journalist or writer.

A BLEND OF CONTENT EXPERIENCES

A good book should transport you on an emotional rollercoaster ride. It should contain all types of fun and rhythms. Your mind should be challenged both intellectually and emotionally.

KEEP THE EDITORIAL EXPERIENCE FRESH BUT FAMILIAR

Good magazines follow a certain rhythm. Readers love to be able to find their favourite sections and columns easily. Readers should not get any difficulty in finding their interests. They also like to know where they are at any given moment in the magazine. The key to maintaining a fresh experience for readers is to ensure that content presentation changes from one feature to the next. Your magazine’s content and design should be consistent across all issues.

ENCOURAGE COLLABORATION BETWEEN WRITERS AND DESIGNERS

Although writers and designers are often very independent characters, the editorial team and the design team need to collaborate at every creative process stage. Art directors can assist writing in presenting copy in new ways. Writers should have the opportunity to present their thoughts and ideas on the page. You will end up with a boring publication if the two departments do not collaborate, challenge one another, or squabble occasionally.

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